Last month RVCA took over New York City with a series of events centred around RVCA NYC and the Now & Then: Beautiful Losers Exhibition. Our VA Sport Advocates represented their pillar of the brand and hosted our RVCA Family & Friends with many private + public events at legendary New York establishments including Overthrow Boxing Club, The Dogpound Gym, Superare Fight Club and Vitor Shaolin Brazilian Jiu-Jitsu. We're honoured to partner our with these different communities throughout New York and to have the opportunity to have hosted the following events:
Overthrow Boxing Club workout with their co-founder Alicia Napolean and VA Advocate Jason Parillo
The Art of Breath coursework with Brian McKenzie at Dogpound Gym
Strength + Conditioning classes with Kai "Kaiborg" Garcia at Dougpound Gym
Superare Fightshop in Lower East Side, NY autograph signing with BJ Penn
Mendes Bros + BJ Penn BJJ seminar at Vitor Shaolin Brazilian Jiu-Jitsu
Advocates with these different NY experts. number of other venues, to celebrate the various pillars of the brand. We will also hosted many events around the city with our Artist Network Program, Skateboarding, and Surfing events. In the past, RVCA has taken the brand activations to places like Australia, Puerto Rico and annually, to Hawaii as part of the RVCALOHA campaign. Recount the travels of the RVCA advocates and get behind the scene look of the entire week on Instagram's hashtag #RVCANYC.
Video by Change For Balance
Special thanks to PM Tenore, RVCA Sport Advocates, and Austin Armer for many this incredible week happen.