Surf shops aren’t about mass production. They’re not about churning through numbers. They are the bricks and mortar that keeps our sport unique. Surf shops should be a vibrant part of the community they thrive within, and be a reflection of the surfers within it.
At Rip Curl we believe this should not only be shown throughout the product on offer, carefully selected to cater to the local climate and environment, but also through what’s available in the board room.
We want you, whether you’re a local or travelling surfer, to walk in to our surf shops and see a reflection of the local community – and so we introduce The Shapers Series.
Born and raised at Bells Beach, Shyama Buttonshaw has become embedded in the surfing culture here in Torquay, Victoria. Recently landing himself the #34 slot in Surfing World’s 50 Most Intriguing People in Surfing Today hit list, he’s spent the majority of the last few years perfecting his shaping skills and truly finding his own form of art in surfboards.