Stab is famous for its expensive taste and Cheap Trash. Bruce Irons with a flare on his board riding the tube at night. Surfing’s first studio shoot at a wavepool in the Canary Islands. Mark Mathews and Taj Burrow in a homoerotic double barrel shotgun at The Right in Western Australia. We like trying to make pictures that stop your scrolling and make you think: Is this possible? Is this photoshopped? Is this a glorious waste of time?
Anyways, we’re very passionate about the naming of secret spots. We’re very passionate about a surfer gent who rolls up to a break with very attractive surfing conditions, but Instagrams a photo before paddling out. And, we were very passionate about trying to change this culture.
So, we decided to show our distaste through the type of thematic photoshoot we so love. We teamed up with Vodafone and headed to New Zealand. It was the perfect locale for a concept shoot. We wanted to create 3D illustrations in the sand, and NZ's three metre tides meant we had a serious canvas to work with. The idea was to stage a cover shoot that illustrated the absurdity of sharing imagery or locations that will only make the surf more crowded. We partnered with local 3D sand illustrator Jamie Harkins, surfer Ethan Ewing and creative Miles Pitt.